About us

Arena Entertainment was founded in October 2020 by Entrepreneurs Richard Skelhorn and Christian Colton.

Richard Skelhorn Christian Colton

We have spent many years in the online gaming industry as affiliates and as operators.  We have started and exited multiple businesses and been successful in every venture we have backed so far.

Those businesses include

Mandalay Media Group

CasinoChoice / Costa Bingo

Started in 2001, Initial investment $400, Sold for $100 Million in 2014 (no outside capital raised).

BGO Entertainment


Started in 2012, Raised $17 million from a single investor, currently generating $35m

Atemi Group

Betcompare.com and associated sites.

Started 2016 with £100k seed, Sold 2020 for £40m.  No capital raised.

We have generated billions of dollars in gaming revenue for operators and sent millions of players over the years.  We have always been regarded as the best provider of traffic to licensed gaming operators globally.


Arena is our latest venture and we are really focused on building amazing products our users will enjoy.  We retain our knowledge in digital advertising and apply our expertise across a number of categories where we feel we can dominate the sector. The days of sending traffic to others are largely behind us.  Now we are focused on monetizing our traffic driving ability with our very own projects.

We view Arena as a strong opportunity to create a $1bn+ company within 5 years so watch this space and wish us luck!